Reach the audience that really matters

SCA is the undisputed home of 25-54s in Australia. This demographic are in their prime earning and wealth-building years.

They spend more, invest more, switch more and connect more deeply with the brands they love.

With unmatched scale and engagement across broadcast, DAB+ and digital, we deliver the audience that is most valuable to your bottom line.

Why 25-54 matters

Here’s why 25-54s are the most commercially valuable audience in the country:

Prime Earning Power​

At a peak stage of earning and financial momentum, 56.8% of 25-54s earn $1,000+ per week. They have higher disposable income, invest more and spend more across key categories, increasing lifetime value for brands.*

Ready to Try and Switch​

Under-55s are more open to new brands and more willing to switch, which accelerates conversion cycles.

Emotionally Engaged Consumer​

25-54s are more likely to make impulse purchases then form strong emotional connections with brands, trends, and what’s new – turning awareness into loyalty and repeat purchase.

They listen more than anyone else

25-54s listen to more audio each week than the average Australian (+28% vs people 10+) according to Infinite Dial Australia 2025. They are also more likely to consume audio across multiple platforms including FM, DAB+ and streaming.

This gives advertisers more ways to connect. With LiSTNR and SCA, brands reach them wherever and however they listen.

More impact. Less wastage. Bigger return.

#1 network for 25-54s with a 36% commercial share over the last 8 surveys

SCA reaches over 3.3M 25-54s weekly in Metro markets

SCA reaches 4.78M+ P25-54 nationally in Metro & Regional

Balanced reach: Triple M is No.1 for Men 25–54 and Hit is No.1 for Women 25-54

Higher Time Spent Listening than ARN or Nova, the 25-54s who tune into SCA stay for longer, giving brands more opportunity to reach them. 

Aggregated DAB+ channels ensure reach is maximised, not fragmented

SCA and ACE partnership extends our 25-54 lead across east coast markets

Lowest audience wastage with the highest proportion of network audience in the 25-54 demo

Ready to reach the audience that really matters?

LiSTNR and SCA deliver more 25-54s, for longer, across more platforms, turning every media dollar into stronger returns. Contact our team today to start building your campaign.
Get Started

Sources
1. Southern Cross Austereo, SCAiQ – The Audience That Matters, July 2025
2. Edison Research, Infinite Dial Australia 2025 
3. GfK Radio Ratings, Survey #4 2024 – Survey 3 2025, 5 Cap Cities, People 25–54, Total stations (AM/FM/DAB+)
4. GfK R360 Metro Survey #6 2025, Canberra Survey #3 2025, Newcastle / Gold Coast Survey #2 2025. P25-54, Mon-Sun ROS, Cume Reach (000’s). Xtra Insights SCA regional radio markets surveyed as at 7th Nov 2025, P25-54, Mon-Sun ROS, Cume Reach (00’s)