Still planning metro only?
With over 9.9 million people calling regional Australia home, this market isn’t just growing – it’s thriving. And with SCA reaching over 74% of regional listeners, no other commercial radio network connects brands with this audience like we do.
With regional radio, your brand is heard
High Attention
Radio is a high-attention medium, and in regional Australia, it’s even more powerful.
Uncluttered Impact
Less media clutter means your message stands out, making a lasting impact on engaged listeners.
Nationwide Reach
With the reach of our Hit & Triple M networks nationally, a buy with SCA ensures your brand is heard where it matters most.
3.7 million reasons to choose SCA
Home to the Hit & Triple M radio networks, SCA boasts 42 Hit stations, 40 Triple M stations and 51 complimentary represented stations regionally, providing advertisers a perfect blend of national and local voices right across Australia.
Regional made easy
Expanding your reach beyond metro areas shouldn’t be complex. At SCA we make it easy to scale your message nationally, ensuring a seamless extension into regional markets without confusion or hassle.
Boomtown is a market that delivers
Regional audiences drive real brand growth. That’s why we’re part of Boomtown, a collective of Australia’s biggest regional media players. And with 93% of media buyers agreeing that Boomtown delivers great ROI, it’s clear: the opportunity is now.
Ready to reach more?
Get in touch with our team to tap into regional Australia’s thriving markets and premium ad environments, leveraging the nation’s largest commercial radio network to connect with more listeners, more effectively.
SCA’s Regional Reach campaign uses the following key statements to highlight SCA’s dominance of regional radio, with verified data sources to support these claims. See below statements & sources for reference:
Heard by over 74% of regional radio listeners*
Reaching more regional listeners than any other commercial radio network**
*Source: Source: Audology, All surveyed regional markets, P10+, SCA Represented Stations, Mon-Sun 00:00-24:00, *Cume reach % of Total Commercial Radio Listeners, latest Survey dated 9th October 2025.
**Source: Source: Audology, All surveyed regional markets, P10+, SCA Represented Stations, Mon-Sun 00:00-24:00, *Cume reach % of Total Commercial Radio Listeners, latest Survey dated 9th October 2025.
***Source: GFK Radio Ratings. Latest Survey dated 13-Oct 2025. Xtra Insights. Latest survey dated 13-Oct 2025. P25-54. Excludes non-commercial listenership.