LiSTNR AdTech Hub
LiSTNR’s AdTech Hub delivers brands unrivalled creative opportunities and privacy-focused use of data.
Our big three bets’ include increased personalisation and targeting, extensive dynamic creative optimisation and an Australian based CDP and first party data clean room solutions and services. Together these innovative technology capabilities and services deliver exciting and effective advertising outcomes and sets LiSTNR apart as the most advanced, data led and privacy compliant digital audio platform for brands.
The LiSTNR Ad Tech Hub will enable brands to build bespoke solutions to their advertising objectives, delivering not only return on their ad spend but also building a connection between brands and audiences.
We’ve put together the puzzle pieces that enable brands to get personal. These set the LiSTNR ecosystem apart from others with each layer adding personalisation to the ad delivery. The CDP captures and helps segment what we know from within the LiSTNR ecosystem.
Our first party data is collected from our signed in users, providing quality, quantifiable audiences, like female sport lovers, or millennials who love the news. Advertiser Data can then be overlayed, enabling us to suppress or activate against a brands existing customer base. This helps to create efficiencies for brands and sales teams whilst delivering deeper and more helpful campaign tools. The DCO lets us get as close to a user’s lived experience as possible – for example, serving one ad when it’s raining vs a different ad when it’s not. Adding these all together builds a bespoke and truly personal ad experience for every individual user.Adding these all together builds a bespoke and truly personal ad experience for every individual user.
Clean Room Solution
We’ll provide analysis of your data using LiSTNR data alongside external data to help you understand more about your customers, their interests and habits, which can be used to inform campaign strategy.
We can use also your data to surpress known customers and only reach potential new customers. This helps to reduce waste of acquisition messaging. In addition, we can find where your existing customers are in the LiSTNR ecosystem. Identifying these customers enables you to deliver messaging specific to your existing customers to maintain brand loyalty.