Podcasting is Powerful

Podcast advertising commands attention

Podcast listening in Australia is leading global trends with consumption at an all time high.

48% of the Australian population 12+ have listened to a podcast in the last month.

Podcasting is no longer a niche medium, it has become a powerful channel to reach audiences at scale and LiSTNR leads the way.
mic

700+ Podcasts 

Across comedy, true crime, news, sport & more

groups

2.4M

Plugged in LiSTNR 1P Users

stars

55% More Titles 

Than our closest competitor on the Triton Ranker 

Engaged Audiences

Podcast consumption is intentional and intimate. LiSTNR connects brands with highly engaged, loyal audiences who trust the voices they hear.

  • 90% listen to podcasts through headphones1
  • 87% listen to most or all of the podcast episode1
  • 75% consider podcast hosts the most influential figures shaping their purchasing choices, beliefs, and actions2
  • 63% trust their favourite podcast host more than their favourite social media influencer3
  • 65% feel a personal connection to the host4
  • Podcast ads drive 2x more attention than social media, digital video, and TV ad formats5

Simplified Buying Solutions

Podcast advertising doesn’t have to be complex. Choose the approach that suits your objectives or combine them for greater impact.

Genre Packaging

Align with podcast genres that best match your brand message or audience

Targeted Inventory

Show & episode level targeting, to help target the right audience at the right time

Premium Sponsorships

Deep integration within a show, leveraging talent to enhance listener experience. Includes assets such as Host Read Commercials, Sponsored Episodes and Branded Series 

Click the below for more information on our ad formats and advanced AdTech data solutions

Podcast Ad Formats

Ready to Talk?

Let’s connect and see what podcasting can do for your brand. 
Advertise With Us

SCA’s Podcast Advertising trade campaign uses the following key statements to highlight SCA’s dominance of in Australian podcasting, with verified data sources to support these claims. See below statements & sources for reference: Over 72% of the total podcast audience can be accessed through LiSTNR sales representation6 
11 million Australian’s listen to podcasts monthly. 48% of the Australian population 12+ have listened to a podcast in the last month7 
LiSTNR dominates the Triton Ranker. On average 55% more podcasts than our closest competitor8 

Sources:
1 SCA iQ LiSTNR Podcasting Study, March/April 2023. External Sample (Octopus). National, Past Month Podcast Listeners, IAB Member Q&A: Audio in the Attention Economy. 
2 VoxMedia, Podcasts: A New Era of Influence. 
3 Spotify Podcast Trends Report. 
4 SiriusXM Podsurvey Podcast User Survey, Q2 2023. 
5 Audacy, https://audacyinc.com/insights/new-dentsu-research-in-the-attention-economy-podcasts-outperform-all-others/
6 Australian Podcast Ranker – Top Sales Representatives – Average Monthly Listeners, Jan-Mar 2025. 
7 Australian Podcast Ranker – Top Sales Representatives – Average Monthly Listeners, Jan-Mar 2025; Infinite Dial 2024 Monthly Podcast Reach. 
8 Infinite Dial 2024. 
9 Australian Podcast Ranker – Top Sales Representatives – Title Count, Oct 2024 – Mar 2025.