As interest rates, inflation and property values impact the housing market, SCAiQ’s latest Audio Action Amplifier insights reveal that a massive 66% of listeners act as a result of listening to Banking and Finance ads; from product investigation to taking out a loan.
100% of 124 audio campaigns analysed driving listeners to act across all audio formats; an average of 43% across broadcast audio, streaming audio and podcasts, reinforcing the power of audio to drive customers.
As ecommerce brands also contend with retail dollars returning in-store post-COVID, analysis reveals that 51% of listeners act as a result of ecommerce advertising. And all categories perform strongly, ranging from 33% to 47% of listeners acting on audio campaigns across alcohol, FMCG, automotive, retail and more.
16.8 million Australians are listening to ad-supported audio every week, which adds as much as 18 percentage points of additional reach to screens such as TV and BVOD.
Download the Banking and Finance report
Source: SCAiQ Client Insights Studies | January 2020 – July 2022. Refer to report download above for full methodology, sources and citations.