Consumers are listening to more audio and podcasts than ever before and interest in this market shows no signs of slowing down. The options for people to learn and be entertained by sound has exploded and as the consumption of audio continues to grow, so does the need for a brand’s audio identity. Responsible marketers have always leveraged data to confirm the best way to connect with customers and we can now use Veritonic to measure, rationalise and optimise audio effectiveness.
How Does it Work?
Veritonic is an audio intelligence (AI) platform powered by ‘Machine Listening and Learning’. It uses millions of data points from previously collected human response data to ‘predict’ an emotional rating under a minute.
This feature gives you an instant predictive score for measuring audio effectiveness. It’s the quickest tool we have up our sleeve to score and benchmark audio assets and can test things such as:
This feature is based on human responses and is led by the SCAiQ team. They give clients access to a richer set of insights from a live Australian audience to measure audio effectiveness.
Additional features such as second-by-second engagement tracking and custom attributes (e.g. measuring if your brand sounds likeable, excited etc) help clients understand some of the key drivers of performance.