Native & Sponsored Episodes
Ideal for storytelling, education and product features.
Overview: Integrated messaging woven into show content.
Platform: LiSTNR website/app + all other distribution platforms where our podcast content is consumed.
Duration: 5 to 15 mins
Both Native & Sponsored episodes must be bought as part of a larger package that include 4 week primary sponsorship & social.
| Native Episodes | 1. Regular Episode/s | 2. Bonus Episode/s |
|---|---|---|
| Description of native episode | – The episodes forms part of the series evergreen content – always within podcast library – Client suggested topics that organically align to the podcast editorial content | – The episode is considered a ‘bonus’ episode within normal episode content and can be released anytime – Episode will always be within podcast library – Client suggested topics that organically align to the podcast editorial content – Can have ‘BTYB’ for intros/outros – talent to determine |
| Elements of native episode | – 30 mins (on average) native episode – Client themes and key messages included in the episode – Client can provide guests (talent to approve) – Client name will be within podcast episode description and tagged within social amplification – Client can only make legal or factual changes to the final episode | – From 10 min to 30 min native episode – Client themes and key messages included in the episode – Client name will be within podcast episode description and tagged within social amplification – Client can only make legal or factual changes to the final episode |
| Elements not included | – May not include brand name mentions within the episode – depending on the content and talent approval | – May not include brand name mentions within the episode – depending on the content and talent approval |
| Sponsored Episodes | |
|---|---|
| Description of sponsored episode | – Bonus episode only – up tot 10 mins maximum – Bonus episode will be listed as “Sponsored” within description of podcast episode – ‘BTYB/Sponsored by’ for intro and outro of episode alongside brand mentions throughout the episode – Episode will only be on feed for 4 weeks (campaign sponsorship) and then removed from RSS feed – Will only be applicable for certain brands/products – talent approved |
| Elements of sponsored episode | – Max 10 min episode – Content of episode will be briefed in via standard creative brief – More scripted episode – in line with client brief and key messages – Client can edit content – up to 2 rounds only for concept & 1 round for final audio – Talent will be able to make edits on script – to make it sound more in line with talent tone |
| Additional elements | – Will only have pre and post rolls ads – Only 1 sponsored episode per sponsorship – not multiple episodes – Will incur additional production and talent fees – If approved and applicable, video can contain product |
Hear this example of It’s A Lot sponsored episode for Bumble:
